Trip on This: Liquids Reaching Freezing Point in the Most Dramatic Fashion

"Freezing Moments" is a great piece of video of different liquids dramatically reaching freezing point, directed by Andrey Muratov. It's cryptically described as "Components of the space. Between existence and 'No!'. Alive - Absorbs." Hmm. Client is also cryptic: GTLK (Gosudarstvennaya Transportnaya Lizingovaya Kompaniya). Appears to be Russian, which would translate to the "State Transport Leasing Company".

Two questions: What kind of service could this possibly be an ad for? -And- Can somebody explain the effects that went into it?

• Previously, What Happens When Water Hits a Scalding Hot Pan at 3000 Frames-Per-Second?